Medium, Content; Content in Medium

Reflection triggered by the comment from Robert K. Blechman (A Model Media Ecologist)

On studying the comment on my Media Ecology post I couldn’t stop the develoment of my undisciplined thoughts towards the issue of media content. Due to my natural inclinations over which I have no control, I cannot help raising ethical questions related to rapid development of media “messaging” and commercialization of communication being a “NATURAL” consequence of that (“commerce” truly contributed to the development of human civilisations thus epithet natural seems to be natural in this context).  Coming back to the point, reflecting on the issue of orality versus literacy (oral culture versus writing culture, considerations triggered by Walter Ong), as well the issue of translocation (in terms of time and space) being the quality of registered messages (though not only), I’d like to point out to the characteristics of contemporary media. Contemporary media are mobile, interactive and highly integrated (multimedia) – which makes them not only written and oral at the same time (e.g communication in Internet chat environment), but also visual and dialogical (at the same time). I want to focus on the last quality mentioned. To what extent are contemporary media dialogical in fact, and to what extent they are dialogical because they create such possibilities in technical terms? The simple answer could be: media are dialogical to the extent  we make them dialogical. And that is obvious (and logical). The only problem is whether we’ve got the competence to convert our contact with messages brought by media to a dialog. Today I’d like to attract your attention to the issue of content analysis, and wake up your reflection on the ability to interract with media content as part of media literacy.

Person Robert Blechman

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